Message from Management

Marketing methods are undergoing a transformation with the advancement of technology including artificial intelligence (AI). Every area is now subject to redefinition, ranging from the information distribution structure and points of contact with customers, to the processes of creative production and decision-making. I believe that what is needed in this era of change is to create new values by combining technology with human creativity, rather than simply maximizing the use of technology.

As the “digital core” of the Hakuhodo DY Group, Hakuhodo DY ONE has contributed to the growth of clients while mobilizing the Group’s knowledge and resources. Our scope of business is constantly expanding, including integrated support involving mass-marketing outside the framework of traditional digital advertising, 360-support ranging from data infrastructure building to e-commerce and CRM, new creative proposals powered by generative AI, and global business development.

The driving forces behind the creation of such values are people and organization. We hope to evolve into a company that is capable of offering greater values as a partner to clients in shaping the future by creating an enabling environment for each of our members to work with pride and grow through challenges, and by aggregating the strengths of individuals as an organization and blending them with the strengths of the Hakuhodo DY Group.

Our objective is to achieve sustainable growth for clients, and to accompany them as a powerful partner in successfully delivering their unique values in respective markets. I strongly believe that by continuing to build on those successful outcomes, we will secure our existential value and hence our own business growth.

We are determined to keep addressing challenges without being afraid of change, and to present a new, upcoming marketing landscape to clients and society while ensuring integrity in business management. You can rely on Hakuhodo DY ONE to meet emerging challenges going forward.